Кatya Shtokolova had started her career at Vogue Magazine, where she undertook development of a video department from scratch: starting from creating video content single-handedly, moving onto hiring production experts and defining the department’s strategy. In parallel, Katya began to develop herself as an advertising director. She had worked with such brands as Cartier, Gucci, Prada, Chanel, Lamoda, Samsung etc.
Katya has acquired strong sensitivity to the philosophy and values of a given brand, and is capable of transferring them into a video in an unorthodox way. With her professional knowledge of style trends, coupled with a refined personal taste, she is especially successful at the projects where visuals and esthetics take center stage. She likes to mix styles, experiments with camera movements, often combines materials shot on digital and film, and pays close attention to casting and editing. At the moment, she is developing her directing skills and she is interested in taking commercial projects from different brands, and not limiting herself only to beauty or fashion ✦